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Marketing & Promotions

Grow without the extra work

Reward loyal clients, win back lapsed ones, and build your reputation — all running automatically in the background while you focus on grooming.

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Core tools

Marketing that runs itself

Set up once and let PawPoint handle the rest — from loyalty stamps to promo codes to review requests, all automated.

Loyalty rewards
Reward repeat clients with a stamp-card system — every visit counts toward a free or discounted groom. No paper cards, no manual tracking.
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Discount codes
Create a promo code with your chosen discount and expiry date. Clients enter it at checkout on Fluffy — you track usage in real time.
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Review requests
After every visit, clients automatically receive a friendly prompt to leave a review. Reviews appear on your PawPoint profile, visible to new clients searching for a groomer.
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Re-engagement

Bring back the ones who've gone quiet

When a client hasn't booked after a set number of days, Fluffy automatically sends them a personalised nudge — with their name and their dog's name. No lists, no manual effort.

Triggers automatically after your chosen number of inactive days
Personalised with client and dog name — feels human, not automated
Sent by email or SMS — wherever your clients are
Includes a direct link to book their next appointment on PawPoint
Developer Friendly
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24/7

Clients can book around the clock

0%

Average reduction in no-shows

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Average time to set up and go live

Also included

More ways to grow your salon

Referral Program

Reward clients who bring a friend — when the friend books their first appointment through PawPoint, both get a reward.

Seasonal Campaigns

Run time-limited promotions around holidays or quiet periods to keep your calendar full all year round.

Frequently Asked Questions

Everything you need to know about Fluff's built-in marketing tools.

Every completed appointment counts as one stamp. When a client reaches your chosen threshold (e.g. 5 visits), they automatically receive their reward — a free groom, a discount, or whatever you've set up.
Yes. You decide what the reward is — a free service, a percentage discount, or a fixed amount off. You also set how many visits are required to earn it.
Yes. Clients can see their stamp progress in the Fluffy app when they view their booking history or upcoming appointments.
 
When booking on Fluffy, clients enter the code at checkout. The discount is applied automatically. You can track how many times each code has been used from your dashboard.
 
You can set a usage limit and expiry date on each code. Limiting codes to new clients specifically is a feature on our product roadmap — for now, codes work for any client who has the code.
You set the number of inactive days that triggers the message — for example, 45 days after a client's last visit. Fluffy sends the personalised message automatically when that threshold is reached.
Yes. You can edit the message content on Pro and Salon plans to match your salon's tone. The client's name and dog's name are inserted automatically.
Reviews appear publicly on your salon's Fluffy profile page, visible to any dog owner browsing or searching for a groomer. They also contribute to your overall star rating shown in search results.
 

Have a question or want more information? We are here to help!

Contact Our Team